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Brooke Gossett @luvgod - This is clear proof that what we’re seeing is indoctrination, not compassion. If it were about helping the 3% of children who identify as transgender understand what they’re going through, we’d all support that. But that’s not what this is…
Barnes & Noble’s has an agenda. The children’s section is overflowing with queer and trans storylines…. woven into nearly every shelf. When a child faces something difficult like grief, illness, or loss, there’s usually a small section of books meant to help. But this isn’t a small section… it’s everywhere.
The volume of books doesn’t match the demographic…. only 3% of children are even part of this lifestyle. This isn’t about representation… it’s about reprogramming young minds. They’re targeting impressionable children at the earliest ages, shaping beliefs before they can even think for themselves. When every story carries the same message, it stops being education and becomes manipulation.
- I’ve done some digging into….
The Money Pipeline Behind Today’s Children’s Books……
- How the pipeline works…
1.  Private foundations fund nonprofit book networks…
•The W.K. Kellogg Foundation gave $1 million to start the Diverse Books for All Coalition run by First Book.
•The Buffett Early Childhood Fund added $250 thousand.
•Together they created a buying collective that uses foundation money to purchase and distribute “diverse” children’s books at little or no cost.
2.   Nonprofits buy or collect books from the major publishers….
•The first coalition order moved 145,000 books (about $1.5 million retail value) from Penguin Random House, Abrams, Barefoot, and Candlewick.
•First Book and the National Book Foundation act as conduits, moving millions of free or discounted copies into schools, libraries, and community programs.
3.   Publishers build DEI output into corporate policy….
•Penguin Random House’s social-impact plan pledges to “demonstrate measurable increases in content acquired and promoted from the widest range of contributors.”
•Scholastic integrates these titles directly into its Book Fairs.
•Simon & Schuster markets its Kaleidoscope and Books Like Us lines to educators.
- Together they created a buying collective that uses foundation money to purchase and distribute “diverse” children’s books at little or no cost.
- Together those elements form a self-feeding system: foundation funding → nonprofit purchasing → publisher production → bookstore and classroom placement.
- Why the familiar brands matter…
The Kellogg name….trusted for generations as the maker of children’s cereal—is now among the funders underwriting this publishing pipeline.  
The Buffett Early Childhood Fund, run by Warren Buffett’s daughters, is another major contributor.  These are the same families and brands that have long positioned themselves as protectors of children’s well-being.
- What it adds up to….
This isn’t a handful of titles; it’s a coordinated supply chain moving hundreds of thousands of books a year. The same few publishers dominate both the LGBTQ Children’s and broader DEI shelves at Barnes & Noble….clear concentration, not coincidence. Foundation grants ($1M + $250K) created the buying power; the first coalition buy moved 145,000 books, and multi-partner programs have distributed millions more. Taken together, this shows an agenda-driven system in which shelves are set upstream by foundations, coalitions, and a few publishers rather than by local demand. Families deserve transparency, and communities should decide how children’s sections are curated.
* Scope: Everything above focuses strictly on children’s titles for ages 0–8 (picture books and early readers). If we expanded the count to include middle grade (9–12), the totals would rise even higher…..dominated by the same handful of publishers…. showing the trend extends well beyond picture books.
thread continued …..Sources in replies….
https://x.com/luvgod/status/1975221809717879121
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