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> I think this coup narrative got fashionable at some point.
It has always been fashionable in Latin America. Dilma's camp unanimously calls her impeachment in 2016 a coup and even the previous impeached president in 1992 uttered the word. During the high Lula/Dilma years, activists called opposition media the "party of the coupist press" (partido da imprensa golpista). You could say there's prestige in being the victim of a coup.