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its just to hook investors isn't it, like tech companies do
> hurr durr we use AI in our products look we're cutting edge please invest 
imo everything the LABrats say and do is just to get some media traction so plugge can get more money out of their paypigs 
> the control room
> the bit where they follow pog to gather data before they blow up
> all those weird ass social media posts from training camp where they wear gillets and no jersey like wtf