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Brands are magic in the same sense money is magic and so on.
From the brand on animals, to the flags, to the modern forms of brands. In the immaterial space brands are more permanent than legal constructs like countries and such.
They also have the capacity to 'store' a personality that is enforced in those who use the brand for themselves. Like how in order to make a Silent Hill game you have to correctly represent it, and if you don't you are 'killing' the brand, and so on. So they have a property of personality.
Whenever you think about any action, such as the sacrifice of the Red Heifer, you have to think that it has equivalent manifestations in every space we exist in. The religious space is the obvious front, but you have the legal space, the immaterial space, the digital space, etc...
The latest psyop linking the Laughing Cow to Palestine is a form of mutual manipulation of those brands. The long game will probably be evident as events unfold, as the symbolisms linked to COVID were.